Lori Senecal is a role model to many. A successful business lady and above all, she is a Global CEO. Her success story dates back to her early life. She always wanted to excel and be successful just like her elder siblings. She had dreams and targets in life. This was her guiding light. As per now, the world can clearly see that she has achieved most of her dreams.
Her area of expertise is sales and marketing. Just like any other person, she went through hardships before making it. Despite this, her commitment and talent enabled her rise to the top. Lori has the ability to turn whatever she works on into a success.
According to GC Report, her innovation skills enabled her spearhead the launching of TAG Ideation in 2003. She is learned and has skilled in various areas. Her broad knowledge and experience in data analytics has enabled her work with popular brands in the world. They include Xbox, Nabisco among others.
Senecal was later promoted to head the sales and marketing division as a result of the success of TAG Ideation. This was the start of her achievement story. From then, she was made an accountant management director and Executive Vice President of McCann World group.
Due to her excellence and good reputation, Lori Senecal became the President. She was then made the chief executive officer of Kirshenbaum Bond and Partners. In 2015, Senecal was the Worldwide CEO of the Crispin Porter and Bogusky. This is a big position that comes with great responsibilities. She oversees the company’s global growth. Lori Senecal is tasked with managing and coordinating the ten international offices. Her main aim is to ensure expansion and continued development of CP-B.
She has a passion for digital advertising trends. According to her as a leader in this sector, creating outstanding images and videos is paramount. The trick behind standing out is making videos that capture the attention of crowds in the jam-packed advertising landscape. Below are some of the key things she listed:
- Aiming for the heart
- Using strong colors
- Making viewers laugh
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