More and More women are taking on positions of power in the music industry. Recently Billboard brought attention to this fact when they listed their 2017 Women in Music, a list that showcased some of the biggest women influencers in the business. One of these women is Roc Nation COO Desiree Perez. The forty seven year old Perez has built quite a reputation throughout her career as being a fierce dealmaker, and what Desiree Perez knows.
Desiree Perez has played a major part in many Roc Nation projects. During her career she has earned a reputation as being a tough negotiator. Those skill allowed to recently put together a huge deal with Sprint. Sprint invested more than $100 million dollars into Roc Nation thanks to Perez’s work. The deal allowed rapper Jay-Z to sell more than a million copies of his album 4:44, before the album was even released. Perez has worked with Jay-Z to build his music streaming service TIDAL. Perez has helped TIDAL to earn exclusive music from the likes of Beyoncé, Kanye West, Rihanna and even Prince.
Perez has used her negotiating skills often over her two decades with Roc Nation. Perez played a major role in the production of Beyoncé’s Formation stadium tour. She also helped singer Rihanna to collect on a major deal with Samsung. Perez is a part of the group ‘Hova Circle,’ a collaborative group that helps to run Roc Nation. She has worked closely with industry experts like Jana Fleischman, Chaka Pilgrim, and Ty Ty Smith. Perez has built an impressive resume throughout her career. She continues to push Roc Nation to greater heights each day, and read full article.
Other Reference: http://weeklyopinion.com/2017/12/jay-zs-secret-weapon-desiree-perez/