Lori Senecal’s Advice on Using Facebook for Advertising

Social media has become the platform to use for almost everything. People can watch videos, listen to audio, and even make money with the use of certain social media platform. Lori Senecal has advice on how to use Facebook among other social media platforms. One of the reasons that Lori Senecal focuses on Facebook is that it has for the longest time been one of the largest social media platforms. After all, it has beat out other platforms such as Twitter, and LinkedIn. Therefore, it is only fitting that Lori Senecal would give advice on using Facebook for advertising.

According to GCReport, the first thing to understand about Facebook advertising is how not to use it. One of the worst things to do on Facebook is to just advertise, especially if it is going to be done for no extra cost. Many newer marketers make the mistake of posting a link without actually doing anything else on Facebook. The most important thing to do on Facebook is to engage the community. As users engage, they build a following. Once they get enough followers, then they can bring people to their business. Another benefit to engagement is that social media platforms like Facebook give more weight to people that are active. Therefore, their posts would be more likely to appear on any given topic.

Another thing that Lori Senecal advises is that a company’s marketing should go past the sale. This is the one factor that makes the difference between a successful company and a struggling company. A company that takes the time to give the customer a chance to provide feedback is going to have a better chance at success because they are going to have pointers on what the improvements they can make to their company. Also, it allows the customer to feel as if the company cares about them. She recently spoke at 3% conference.

Read more: http://www.adweek.com/agencies/lori-senecal-global-ceo-of-cpb-will-step-down-at-the-end-of-2017/