Like many industries, women are underrepresented when it comes to positions of power. By and large they aren’t given the same opportunities to advance their careers regardless of how good they are at their jobs and how much potential they have. However, there are an increasing number of women that have been able to successfully reach the top of some organizations in the industry. One of these women is Desiree (Dez) Perez who is the Chief Operating Officer of Roc Nation.
At Roc Nation, Desiree Perez has developed a strong reputation among others in the industry as someone that can drive a hard bargain when negotiating a deal. One example of this is that she was largely responsible for handling Sprint’s $200 million investment in Roc Nation’s music app Tidal which was announced in January 2017. Just five month’s later Jaz-Z released his 14th studio album that was supported by 1 million listeners being able to download the song for free via an offer by Sprint. This paid off as the album quickly hit #1 on the charts and both Roc Nation and Sprint financially profited from the deal.
In another business transaction at Roc Nation, Desiree Perez handled the negotiations when Live Nation wanted to sign a new deal with Roc Nation as their 10-year deal’s expiration was coming up. They signed a $200 million partnership with Jay-Z that supports his tour featuring his new album. This tour has been highly successful, with 21% more gross per concert than what was seen from his Magna Carter Tour which took place in 2013.
In order to succeed in the entertainment industry one has to outwork the competition and be tough. Desiree Perez during her professional career has shown the ability to do both of these things. She has been a business partner of Jay-Z and other musicians for a long time and the relationships look to continue into the future.