Lime Crime is one of the coolest makeup brands on the market today. It goes beyond a typical makeup brand in the way that it allows women to express themselves through using the rich, colorful products. The brand has a cult-like following of women who wait with baited breath for the launch of any new products. Lime Crime is very specific and selective about the products they launch. Lime Crime founder, Doe Deere, has built the beauty empire based on her own want to find luxurious, bold colors. When she founded the company in 2008 it was the era of nude makeup. The style in those days revolved around nude and light pink shades. This was unacceptable for Doe Deere, who uses makeup to express herself on a daily basis. She was unable to find bright shades that were made of quality ingredients. The choices in those days were low-budget makeup (similar to what you would buy at a Halloween store) and the nude shades of the era.
Doe Deere has always been an innovator and so she decided to take matters into her own hands. She fearlessly launched Lime Crime as a way to bring these bold and fun shades about. Her philosophy was that if she couldn’t find what she was looking for, she wouldn’t settle for less than the best. Lime Crime has been her work ever since.
Doe Deere was recently featured in an article on Guest of a Guest. In the article she discussed not only Lime Crime, but gave advice to women who also wanted to live the type of bold life that she does. In the article, she told women that everyone has something inside them that they truly love. It may be creating a company, sports, or any other type of business venture. She said that if you find what you love and follow that dream fearlessly, you will ultimately see success.
She also spoke about the creation of the Lime Crime brand. Doe Deere talked about how surprised she was that so many women gravitated towards the brand. Before founding Lime Crime Doe believed she was one of few who loved the bold, outrageous shades that she features in Lime Crime. However, women flocked to the brand, looking to the makeup as a means to express themselves and stand out in a crowd. She encourages women to not feel like they need to fit in, but to be strong enough to stand out. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true