DESIREE PEREZ, THE BUSINESS GURU

Jay Z’s historical deal with Live Nation worth $150 million is almost done. The rap star is calling out on other heavyweights in the music industry to invest in his business at Roc Nation. The big deal was signed by Live Nation the Jay-Z in the year 2008.Sources within Live Nation revealed that it will no longer be part of the side of the recorded music but will hold on to the touring deal with Jay-Z. The ‘360’ deal will not be extended. Initially, Live Nation had been buying Jay’s recorded music, but they no longer are interested in continuing that relationship. More to read on pagesix.com

Desiree Perez who is the top executive at jay’s Roc Nation had a meeting with the CEO and chairman of Universal Music Group Sir Lucian Grainge. The meeting suggested that maybe UMG might buy some shares in Roc Nation. Sources close to UMG said that there already existed a distribution deal with Roc Nation, just a small stake of the business belonging to the artists.If the said artists had a significant investment, then UMG would have a big share of artists under Roc Nation.  Hop over to templeofthecave.com for related article.

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For close to twenty years, Desiree Perez has been working closely with Jay Z. Des Perez as she is popularly known has a long history in leading enterprises. Her prowess in crunching numbers has propelled her to great heights.Besides the numbers, she is also a harsh and brave negotiator and closing deals. She was involved in the negotiations on the Beyonce Formation stadium and the Samsung deal for Rihanna, more of this on prettymanprettyman.com.  She is part of the group that oversees the standard operations at Roc Nation; this includes the management, publishing, and labeling. Most of the success of the big deals at Roc Nation can be attributed to her efforts.

Informative article  on http://saltylens.com/tidal-negotiations-lead-by-desiree-perez/