In August 29th, 2016, Temple announced its intention to be streaming unique content for their particular client base. The aim was to captivate the whole Tidal family and fan base. With music streaming business vastly growing into a multi-billion business, many talent developers are investing in developing talent. The result is a massive number of musicians plus millions of dollars record deals in the firm.
With Tidal being the underdog in this business, Desiree Perez, the executive brain behind the company has been trying to transform that situation into a winning deal. Desiree made it clear that Tidal was planning to register an incredible growth under her guidance and leadership. The management of Tidal had taken a different turn by hiring different executives over the past years. They had since stepped down. The result had however not discouraged Jay-Z from continuing with developing talent through the organization he founded., related article on businessinsider.in.
According to most people, Jay- Z let go of the record deal. He focused on rebranding it instead. Even after the staggering membership with the most talented people stepping down, Jay-Z deviated to a different plan with the aim of saving his company, check pagesix.com . Presently, Jay-Z has been joined by Desiree Perez to elevate Tidal to a higher position through acquiring new membership featuring many singers. That has been Desiree’s focus since then. She has been working round the clock to ensure that clients join Tidal. Useful link here.
About Desire Perez
Not only is Desiree Perez a producer but also, a mentor and business associate in the industry of entertainment. She is prominent for handling Jay-Z and Beyonce’s On the Run Tour. She is a fierce negotiator and number cruncher. Her history roots from having negotiated Beyonce’s Formation stadium tour. She also played a pivotal role in pitching and winning Rihanna’s Samsung deal. She is known to be street smart and a go-getter.
For more of Dez, follow her on https://www.facebook.com/public/Desiree-Perez