Category Archives: Women in Business

Doe Deere: Why You Should Stand Out in a Crowd

Lime Crime is one of the coolest makeup brands on the market today. It goes beyond a typical makeup brand in the way that it allows women to express themselves through using the rich, colorful products. The brand has a cult-like following of women who wait with baited breath for the launch of any new products. Lime Crime is very specific and selective about the products they launch. Lime Crime founder, Doe Deere, has built the beauty empire based on her own want to find luxurious, bold colors. When she founded the company in 2008 it was the era of nude makeup. The style in those days revolved around nude and light pink shades. This was unacceptable for Doe Deere, who uses makeup to express herself on a daily basis. She was unable to find bright shades that were made of quality ingredients. The choices in those days were low-budget makeup (similar to what you would buy at a Halloween store) and the nude shades of the era.


Doe Deere has always been an innovator and so she decided to take matters into her own hands. She fearlessly launched Lime Crime as a way to bring these bold and fun shades about. Her philosophy was that if she couldn’t find what she was looking for, she wouldn’t settle for less than the best. Lime Crime has been her work ever since.


Doe Deere was recently featured in an article on Guest of a Guest. In the article she discussed not only Lime Crime, but gave advice to women who also wanted to live the type of bold life that she does. In the article, she told women that everyone has something inside them that they truly love. It may be creating a company, sports, or any other type of business venture. She said that if you find what you love and follow that dream fearlessly, you will ultimately see success.


She also spoke about the creation of the Lime Crime brand. Doe Deere talked about how surprised she was that so many women gravitated towards the brand. Before founding Lime Crime Doe believed she was one of few who loved the bold, outrageous shades that she features in Lime Crime. However, women flocked to the brand, looking to the makeup as a means to express themselves and stand out in a crowd. She encourages women to not feel like they need to fit in, but to be strong enough to stand out. Learn more:

Doe Deere Defines Her Style

Doe Deere is one woman that clearly has her own way of expressing herself. Her unique style also paved the way for a makeup line that attracts millions. The name of her cosmetic line is Lime Crime. The makeup colors are whimsical and very vibrant. Thus, allowing the user to create their own style that is very original. Doe Deere believes in breaking the rules that some women follow religiously. She believes that you have to break the rules to find your own true style. In a recent interview, the CEO of Lime Crime defined her very unique style.

Doe Deere’s Style
Doe Deere’s style starts with breaking a few traditional makeup and beauty rules. The fact is that people are individuals first. It is boring to follow everyone else. Find your own style and real path. It begins with defying traditional rules that state that you should never wear bold colors together. There is no fun in wearing boring drab colors. Deere also firmly believes that mixing patterns are fun too. Now, put this look together. Crazy patterns in the same color family along with bold colors. This is a look that is fun and fabulous. Clearly, Doe Deere’s style catches your eye. The fabulous colors and unique style helped to define a very exciting line of beauty products.

Doe Deere
A lot of people might wonder about the Lime Crime founder. Well, Doe Deere started small and achieved amazing success by staying true to herself. The fact is that she started out small, but with big dreams of achieving world-wide success with her makeup line. She has clearly reached that goal.

Doe Deere is a very successful woman entrepreneur. Achieving success on your own terms is difficult, but achievable. Today, Doe Deere enjoys sharing her success story with other women entrepreneurs that are eager to start their own business. The Lime Crime CEO frequently speaks on the subject at major events across the country. Doe Deere believes that young entrepreneurs should find a mentor. Perhaps, a brilliant business-person. Read everything that you can about that person. This will prepare you for success.

Meet Helane Morrison, And Her Amazing Career As A Compliance Officer

They say behind every successful man there is a woman. I say behind every successful woman, there is a hardworking, determined and smart heart and mind. Helane L. Morrison is a very successful woman in the business world. She currently holds different positions in Hall Capital Partners LLC where she joined in 2007. These positions include Managing Director, General Counsel, and Chief Compliance Officer. She also serves as a member of Executive Committee of this firm. It is not easy to find a woman with such credits in the business world. She has also served as the head of the San Francisco Office under the U.S. Securities and Exchange Commission also known as SEC for around 8 years. She was Regional Director and District Administrator tasked with checking on securities enforcement, litigation, and regulatory matters in the extensive northern California region. 

Helane Morrison used to previously practice law in San Francisco. Here she honed her career under a law firm known as Howard, Rice, Nemerovski, Canady, Falk & Rabkin for nearly ten years during which she also became a partner. She mainly practiced on business litigation, private securities actions and SEC matters where she acquired a lot of experience that came to help her later in life. Later she moved to private practice. She currently serves as a board member of different organizations. These organizations include Regional Parks Foundation and Hedge Fund Subcommittee of the American Bar Association. She also holds talks on legal issues of affecting compliance issues.

Her career as a compliance officer is what brought her so much fame. Since she was a lawyer, it was easy for her initiate enforcement actions as she understood the “Compliance Rule.” This rule is also known as the 206(4)-7 of the Investment Advisers Act; it states that all registered investment advisers have to adopt and implement all written policies and procedures in order to evade instances of violation of rights and privileges of their clients.

Most enforcement officers view this act as difficult to work with. This is because it prevents most of the compliance officers working for investment firms to do their work as they are supposed to. Most compliance officers feel that the freedom in this act leaves most personnel with a lot of freedom that affects their workmanship. If guidelines were put in place to guide how this sector conducts itself to avert the problems that chief compliance officers may face in future.

Even with guidelines in place, some freedom is due to be left for compliance officers. Those tasked with checking on enforcement should consider how the firm performs investment wise. The risks involved and the impact of risks should be analyzed by the Commission concern. All this should be taken into account in the streamlining of compliance and enforcement industry.