Alex Pall, one half of the duo that makes up The Chainsmokers, is a very ambitious man. The Chainsmokers our current mainstream EDM DJ Duo that has been enjoying much success since their breakout in 2014. The group was originally formed in 2012. In the beginning it was made up Paul and DJ Rhett Bixler, Bixler however left in the beginning and Paul was eventually introduced to Andrew Taggart. Since then the duo has been inseparable, working around the clock to develop sound that has made them a sensation. According to Paul though this is all just the beginning. Since the 2016 release of their single closer The Chainsmokers have been pushing the boundaries of EDM. Closer featured Andrew Taggart, the other half of the duo, singing lead vocals which is very unheard of in EDM circles. Most artists operating in this genre stay behind the booth, allowing vocalists to sing vocals and some writers write the songs. Alex Pall however, want something more out of his career.
Alex Paul is all about becoming an artist in creating a body of work that’s connected. In a recent interview Paul stated that he and Packard push themselves constantly become their artists. This is evident in their live performances that become far more personal, Taggarts singing the vocals on more and more of their songs, as well as the duo contributing and even writing their own music. Paul feels as though The Chainsmokers stay engaging and interesting by trying new things. It’s also about the escaping the mundane format of every other DJ album, creating music with a purpose rather than remixes of other people songs.
For Paul and Taggart is about being at the Forefront venturing the new territory. From their live performances, dramatic human element their infusing into the music, Paul and The Chainsmokers continue to evolve in their search for identity.
The Chainsmokers are probably one of the biggest bands in the world right now but we wouldn’t forgive you if you didn’t recognize them on the street. Unlike most massive pop icons, The Chainsmokers are a DJ/Production team where their main vocals, sung by Drew Taggart, were added in as a last resort. The Chainsmokers have lived their entire two-year career on the charts and the band is coming back to fundamentally change their image with a new single titled, ‘Sick Boy’.
The Chainsmokers came out of the gate firing as a pop/EDM duo. They released their very first single, ‘Roses’, back in 2015 to nearly instantaneous success. The song quickly made it to the Top 10 charts and their checks were signed and the band was on the rise. Over the past year or so you are probably familiar with their hits ‘Paris’, ‘Closer’ and even a collaboration with Coldplay titled ‘Something Just Like This’. All of these songs fit a certain mold which included heart-thrumming musical numbers with soaring vocals and immaculate production. Taggart and Pall sat down in an interview in order to reveal that this history was going to stay just like that — history.
‘Sick Boy’ looks to be a turning point for the band in a way that their old music could never have been. The song is gritty, darker, and rawer than anything else that they’ve ever done. Taggart is quick to point out that ‘Sick Boy’ came out after the band’s longest hiatus, spanning nine months of relative radio silence, but that this was very much by design. Taggart talks about how the band used to be on a monthly release schedule which allowed them to stay relevant and very reactionary to the current cultural affairs.
Still, turning away from who they were is allowing Taggart and Pall to allow ‘Sick Boy’ to be the next chapter in what has already been a lucrative career. Taggart points to the current global climate, referencing how dark things have been, as one of the bigger influences on the new track and how they went about designing it.
Jay Z’s 150 million dollars contract with Live Nation now is on its last lap as he looks at taking a stake in his music business at Roc Nation. He signed a huge ten-year contract with Live Nation for $150 million dollars in the year 2008. What this means is that the “360 deal” that is up in the coming year means that there might be a “buy-sell.” According to sources, Live Nation hopes to continue touring with Jay Z but will not be involved in recorded music.
An insider in the music industry stated that Jay Z’s contract for Live Nation would not be extended. Live Nation had bought the artists’ rights and recorded music, but they will not be buying recorded music, Some of Roc Nation’s artists include Jay Z, Rihanna, Meek Mill, Fat Joe, and Shakira. We also know that Live Nation has a long-standing relationship with Jay Z which has been very lucrative and Live Nation would like to continue this for many years.
Jay Z and his top executive at Roc Nation, Desiree Perez met with Sir Lucian Grainge who is the CEO and chairman of Universal Music Group that sparked speculation that UMG could buy a stake in Roc Nation. This could mean that Jay would be able to develop new artists and also boost Tidal, which is his streaming service that is competing with Apple Music and Spotify. More of this on igstars.com
UMG already has a deal with Roc Nation, it is a small percentage, but if they invest more, UMG would have a larger stake at Roc Nation. An insider at UMG stated that the partnership they have is quite significant, and it would be amazing if they could do more business with him, but there have been no discussions on Jay Z’s deal with Live Nation ending. Representatives for Jay Z, Roc Nation, Live Nation and UMG did not comment on anything. Related article on hitsdailydouble.com.
Desiree Perez is the CEO of Roc Nation Enterprises. She has known Jay Z for over 20 years. She has an outstanding track record with running SC Enterprises and is very qualified, and she has proven herself and is also known as a tough negotiator. She is responsible for Beyoncé’s Formation performance and even Rihanna’s Samsung deal. She is part of a collective that runs all the operations at Roc Nation. Additional article to read here
Several executives might have stepped down at Tidal following the stream of challenges the company has been facing, but this is not the case for Desiree Perez. Her strong inner belief about the Tidal’s potential has only served to motivate her to strive for achieving greater things with the company.
Shawn Jay-Z Carter, the founder of Tidal, might be hopeful about the company’s future despite the fact that several leaders decided to step out of their roles. Desiree Perez, a long-time friend of Jay-Z, is here to help him weather the storm. Jay-Z has been on a redemption path opting for other approaches that he can use to salvage his investment, but Des is doing amazing work at Tidal. Check pagesix.com.
Desiree Perez seems to share in Jay-Z’s ambition with her desire to bring in more customers to bank in on the huge market share that music streaming industry offers. Her biggest plan right now is to get people interested in the company, and increase its membership, to maximize on its potential. Related article on businessinsider.in.
Recently, Tidal has seen an upsurge in popularity with its co-owners, Rihanna, Beyonce, T.I, and Kanye West releasing new albums. Pundits intimate that the company is gaining speed quite fast especially with the release of Kanye West’s album, The Life of Pablo.
It’s not a secret that Tidal not going through its best moment, but in the hands of Desiree who owns her own business and has the knowledge of closing deals, it will only be a matter of time before thing start looking up for the company. To learn more about Dez, follow her here.
In August 29th, 2016, Temple announced its intention to be streaming unique content for their particular client base. The aim was to captivate the whole Tidal family and fan base. With music streaming business vastly growing into a multi-billion business, many talent developers are investing in developing talent. The result is a massive number of musicians plus millions of dollars record deals in the firm.
With Tidal being the underdog in this business, Desiree Perez, the executive brain behind the company has been trying to transform that situation into a winning deal. Desiree made it clear that Tidal was planning to register an incredible growth under her guidance and leadership. The management of Tidal had taken a different turn by hiring different executives over the past years. They had since stepped down. The result had however not discouraged Jay-Z from continuing with developing talent through the organization he founded., related article on businessinsider.in.
According to most people, Jay- Z let go of the record deal. He focused on rebranding it instead. Even after the staggering membership with the most talented people stepping down, Jay-Z deviated to a different plan with the aim of saving his company, check pagesix.com . Presently, Jay-Z has been joined by Desiree Perez to elevate Tidal to a higher position through acquiring new membership featuring many singers. That has been Desiree’s focus since then. She has been working round the clock to ensure that clients join Tidal. Useful link here.
About Desire Perez
Not only is Desiree Perez a producer but also, a mentor and business associate in the industry of entertainment. She is prominent for handling Jay-Z and Beyonce’s On the Run Tour. She is a fierce negotiator and number cruncher. Her history roots from having negotiated Beyonce’s Formation stadium tour. She also played a pivotal role in pitching and winning Rihanna’s Samsung deal. She is known to be street smart and a go-getter.