Category Archives: Music Streaming Management

End of Jay Z’s Live Nation Deal

Jay Z’s 150 million dollars contract with Live Nation now is on its last lap as he looks at taking a stake in his music business at Roc Nation. He signed a huge ten-year contract with Live Nation for $150 million dollars in the year 2008. What this means is that the “360 deal” that is up in the coming year means that there might be a “buy-sell.” According to sources, Live Nation hopes to continue touring with Jay Z but will not be involved in recorded music.

An insider in the music industry stated that Jay Z’s contract for Live Nation would not be extended. Live Nation had bought the artists’ rights and recorded music, but they will not be buying recorded music, Some of Roc Nation’s artists include Jay Z, Rihanna, Meek Mill, Fat Joe, and Shakira. We also know that Live Nation has a long-standing relationship with Jay Z which has been very lucrative and Live Nation would like to continue this for many years.

Jay Z and his top executive at Roc Nation, Desiree Perez met with Sir Lucian Grainge who is the CEO and chairman of Universal Music Group that sparked speculation that UMG could buy a stake in Roc Nation. This could mean that Jay would be able to develop new artists and also boost Tidal, which is his streaming service that is competing with Apple Music and Spotify. More of this on

UMG already has a deal with Roc Nation, it is a small percentage, but if they invest more, UMG would have a larger stake at Roc Nation. An insider at UMG stated that the partnership they have is quite significant, and it would be amazing if they could do more business with him, but there have been no discussions on Jay Z’s deal with Live Nation ending. Representatives for Jay Z, Roc Nation, Live Nation and UMG did not comment on anything.  Related article on

About Desiree Perez

Desiree Perez is the CEO of Roc Nation Enterprises. She has known Jay Z for over 20 years. She has an outstanding track record with running SC Enterprises and is very qualified, and she has proven herself and is also known as a tough negotiator. She is responsible for Beyoncé’s Formation performance and even Rihanna’s Samsung deal. She is part of a collective that runs all the operations at Roc Nation.  Additional article to read here

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Desiree Perez- Taking Tidal to Greater Heights

Several executives might have stepped down at Tidal following the stream of challenges the company has been facing, but this is not the case for Desiree Perez. Her strong inner belief about the Tidal’s potential has only served to motivate her to strive for achieving greater things with the company.

Shawn Jay-Z Carter, the founder of Tidal, might be hopeful about the company’s future despite the fact that several leaders decided to step out of their roles. Desiree Perez, a long-time friend of Jay-Z, is here to help him weather the storm. Jay-Z has been on a redemption path opting for other approaches that he can use to salvage his investment, but Des is doing amazing work at Tidal.  Check

Desiree Perez seems to share in Jay-Z’s ambition with her desire to bring in more customers to bank in on the huge market share that music streaming industry offers. Her biggest plan right now is to get people interested in the company, and increase its membership, to maximize on its potential.  Related article on

Recently, Tidal has seen an upsurge in popularity with its co-owners, Rihanna, Beyonce, T.I, and Kanye West releasing new albums. Pundits intimate that the company is gaining speed quite fast especially with the release of Kanye West’s album, The Life of Pablo.

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It’s not a secret that Tidal not going through its best moment, but in the hands of Desiree who owns her own business and has the knowledge of closing deals, it will only be a matter of time before thing start looking up for the company.   To learn more about Dez, follow her here.

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Desiree Perez Invests Time and Resources in Reviving Tidal


In August 29th, 2016, Temple announced its intention to be streaming unique content for their particular client base. The aim was to captivate the whole Tidal family and fan base. With music streaming business vastly growing into a multi-billion business, many talent developers are investing in developing talent. The result is a massive number of musicians plus millions of dollars record deals in the firm.

Perez Saves Tidal

With Tidal being the underdog in this business, Desiree Perez, the executive brain behind the company has been trying to transform that situation into a winning deal. Desiree made it clear that Tidal was planning to register an incredible growth under her guidance and leadership. The management of Tidal had taken a different turn by hiring different executives over the past years. They had since stepped down. The result had however not discouraged Jay-Z from continuing with developing talent through the organization he founded., related article on

Record Deal

According to most people, Jay- Z let go of the record deal. He focused on rebranding it instead. Even after the staggering membership with the most talented people stepping down, Jay-Z deviated to a different plan with the aim of saving his company, check . Presently, Jay-Z has been joined by Desiree Perez to elevate Tidal to a higher position through acquiring new membership featuring many singers. That has been Desiree’s focus since then. She has been working round the clock to ensure that clients join Tidal.  Useful link here.

About Desire Perez

Not only is Desiree Perez a producer but also, a mentor and business associate in the industry of entertainment. She is prominent for handling Jay-Z and Beyonce’s On the Run Tour. She is a fierce negotiator and number cruncher. Her history roots from having negotiated Beyonce’s Formation stadium tour. She also played a pivotal role in pitching and winning Rihanna’s Samsung deal. She is known to be street smart and a go-getter.

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