Category Archives: Music Streaming Industry

Force behind Success of Tidal and Roc Nation: Desiree Perez

Desiree Perez is a producer well known for On the Run Tour: Beyoncé and Jay-Z in 2014 and Change: The LifeParticle Effect in 2013. She is the current executive director at Tidal. She is a member of The Hova circle which features her husband Juan Perez, TyTy Smith, Chaka Pilgrim, Jay Brown and Jana Fleischman. She is the force behind the success of Roc Nation. She is also known for negotiating major projects such as the Beyoncé Formation stadium tour and Rihanna Samsung deal.

Desiree Perez is a committed executive who aims at increasing streaming in Tidal. She has a strong desire to bring customers into Tidal, but she also understands that for this to be successful, she must make customers interested in the venture. Click on saltylens.com for a related article. Even with regular downsides, Tidal’s founder Jay-Z has been trying to work a lot of different angles. He has gotten Desiree Perez to help finalize some multi-million dollar contracts. Desiree is the force behind some of Jay-Z’s successes. For example, she helped him transit from rap to music streaming. She has the right mindset for growing the business, that’s the reason she has an increased number of people signing up with Tidal.  Additional article on hitsdailydouble.com.

Tidal has participated in album exclusives of some of its co-owners such as Beyoncé, Rihanna, T.I, and Kanye West. Recently, it has gained over one million subscribers after the release of Kanye West’s album; The Life of Pablo. She is engraved with both negotiation and accounting abilities. Her tough and fierce negotiation skills have immensely helped seal some of the best deals for tidal. For more of her recent timeline activities and more, hit on crunchbase.com.  Tidal has been cutting its path through music streaming attempting to get more young music fans as customers. It has been reported that Tidal is focusing more on new and upcoming music.

More of Dez on https://www.tumblr.com/blog/desireeperezblog