Category Archives: Music Streaming Industry

Desiree Perez

Desiree Perez is a producer, talent manager, and the reason for the great success of Roc Nation. She is a major contributor to business deals and high pressure negotiations. Jay-z has kept her close to his business investments and ventures for a long time, and for good reason. Her and her husband Juan Perez are both part of an elite circle of music gurus and investors. Desiree is right at home during tough business deals and exhausting negotiations, which is a big part of her continuing success.

Desiree Perez is the COO of Roc Nation and has been for nearly ten years. She is one of the most influential persons in the music industry today and is known for putting together huge deals and being a fierce negotiator. She has helped big stars like beyonce and rihanna put together huge deals and explode their careers.  Related article on

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Desiree has helped jay-z go from rapper to business mogul, as she has been by his side for years. Considering the industries extreme difficulty of success, she is a mogul.  Check   Being a women, in a mostly man’s industry, is difficult enough and Desiree has proven that she belongs. Her recent negotiations between Samsung and Rihanna has paid off huge as she landed a monster deal and propelled rihanna into musically greatness. Desiree worked out a 25 million dollar deal that puts Samsung in the spotlight by sponsoring her albums and tours. Desiree was the fierce negotiator that made the deal, which is why the company she runs is able to sign big stars. She is the person you want on your side while hashing out a deal.  Related article to read on

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Desiree Perez Helps Jay Z to make Roc Nation Shine

Many people might not be aware of who Desiree Perez is but she is the CEO of Jay Z’s Roc Nation company. Roc Nation is Jay Z’s entertainment company. This organization works with singers, songwriters, musicians, writers and athletes. Mrs. Perez has known Jay Z for many years and was hand-picked by this dynamic music mogul to run his organization. Check for additional article,

Desiree Perez knows the street and just as important, she understands business. This aggressive go-getter from New York knows has been helping Jay Z since Roc Nation opened its doors in 2008. She has also been a good friend of this successful rapper for well over 20 years. Perez is a very trusted associate of Jay Z. Related article on

This dynamic CEO of Roc Nation also works with various artists on the Company’s roster. She also has a connection to many of the top tier athletes in New York area. Mrs. Perez is a friend of MLB Star Alex Rodriguez and supposedly had helped him to fight the MLB and Yankees franchise over his PED suspension.

Many entertainment, sports and entertainment insiders within the New York area say that Desiree Perez has connections to many high-profile athletes. They also say she is a very smart and shrewd business woman who has the ability to run companies and to broker deals.

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Desiree is able to take a company to the next level through her experience and knowledge. Desiree Perez shines as a powerful business woman. She is helping Roc Nation to shine a little brighter as premiere entertainment organization with her leadership skills and guidance.  Check

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Desiree Perez and Roc Nation; Forces to be Reckoned With

Desiree Perez has been a close associate of the Jay-Z for about twenty years. She is currently the Chief Operating Officer at Roc Nation. Roc Nation is a company that was formed in 2008 and has become the globally distinguished entertainment company that has their hands in every part of the entertainment industry such as songwriters, producers, and artists. In 2013, Roc Nation added a sub-division for sports, in supporting athletes. Desiree has the experience and determination not only as a powerful negotiator, but can crunch the numbers as well. She was instrumental in negotiating the Beyoncé Formation stadium, but also played a role in the Rhianna Samsung deal. Desiree Perez has been a close associate of the Jay-Z for about twenty years. She is currently the is part of a team at Roc Nation who are a part of publishing operations, management, and labeling. With her history and experience, she is uniquely qualified for her position at Roc Nation. She is also a producer; having done ‘Change: The LifeParticle Effect’ and the ‘On the Run Tour: Beyoncé and Jay-Z.’ Related article on

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Roc Nation; Jay-Z, signed a $150 million dollar deal with Live Nation back in 2008, but it is coming to an end and Jay-Z is looking at other big music giants in doing business and having a part in Roc Nation. Check   While Live Nation wants to continue to have a touring deal with Jay-Z, Live Nation has bowed out of the recording music part. Because of it, there is speculation that Universal Music Group may want a part of Roc Nation, especially since Jay-Z and Desiree Perez met with the chairman and CEO of UMG; Sir Lucien Grainge.   If a deal is struck, this gives Roc Nation more resources to help out new artists. Currently Roc Nation has artists such Fat Joe, Shakira, Meek Mill, Rhianna, and Jay. While nothing is certain as of yet, one thing is for sure, Desiree Perez and Roc Nation are forces to be reckoned with.  For Dez latest tweets, click twitter@desireeperz01.

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Force behind Success of Tidal and Roc Nation: Desiree Perez

Desiree Perez is a producer well known for On the Run Tour: Beyoncé and Jay-Z in 2014 and Change: The LifeParticle Effect in 2013. She is the current executive director at Tidal. She is a member of The Hova circle which features her husband Juan Perez, TyTy Smith, Chaka Pilgrim, Jay Brown and Jana Fleischman. She is the force behind the success of Roc Nation. She is also known for negotiating major projects such as the Beyoncé Formation stadium tour and Rihanna Samsung deal.

Desiree Perez is a committed executive who aims at increasing streaming in Tidal. She has a strong desire to bring customers into Tidal, but she also understands that for this to be successful, she must make customers interested in the venture. Click on for a related article. Even with regular downsides, Tidal’s founder Jay-Z has been trying to work a lot of different angles. He has gotten Desiree Perez to help finalize some multi-million dollar contracts. Desiree is the force behind some of Jay-Z’s successes. For example, she helped him transit from rap to music streaming. She has the right mindset for growing the business, that’s the reason she has an increased number of people signing up with Tidal.  Additional article on

Tidal has participated in album exclusives of some of its co-owners such as Beyoncé, Rihanna, T.I, and Kanye West. Recently, it has gained over one million subscribers after the release of Kanye West’s album; The Life of Pablo. She is engraved with both negotiation and accounting abilities. Her tough and fierce negotiation skills have immensely helped seal some of the best deals for tidal. For more of her recent timeline activities and more, hit on  Tidal has been cutting its path through music streaming attempting to get more young music fans as customers. It has been reported that Tidal is focusing more on new and upcoming music.

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