Desiree is a producer who is well known for the successful On the Run Tour and the Change of 2014 and 2013 respectively. She is the executive director of Tidal, the site where people can stream their favorite music. Desiree has hopes that it will prosper and make lots of money. She wants to promote its prominence and make it a multi-billion dollar company.
After the many changes of executives, the owner Jay-Z has not given up. There has been membership problems before and has made him do more than saving his investments. Desiree Perez is working hard to make Tidal thrive by adding more members while making the site attractive. She yearns to bring more fans into the place so that subscription increases. That is why she is making the target markets interested.
Perez has contributed mainly in finalizing some multi-million dollar contracts, and the final touches are where she is perfect. Her hand in the Roc Nation contracts has been recognized too. She has balanced this with working at the Tidal Company. Jay-Z knows that Perez is well knowledgeable in business and makes good use of her. She managed Jay-Z by well transferring him from rap to music streaming. Useful link on pagesix.com.
Aside from this Perez also has her business brands that have been helping Tidal sign new and good deal. That is how well she is in finalizing things. Her correct mindset is what is making the Tidal thrive
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The company has gained more subscribers after co-owners gave exclusive albums for the site to advertise. They include Rihanna, Beyonce, T.I and Kanye West. The site is gaining traction all over the globe than it ever was. The Life of Pablo by Kanye West helped it more. She is good in the entertainment business and has made deals for Rihanna and Beyonce. Related article on templeofthecave.com