Category Archives: Music Industry

Alex Pall Searches for Identity With the Chainsmokers

Alex Pall, one half of the duo that makes up The Chainsmokers, is a very ambitious man. The Chainsmokers our current mainstream EDM DJ Duo that has been enjoying much success since their breakout in 2014. The group was originally formed in 2012. In the beginning it was made up Paul and DJ Rhett Bixler, Bixler however left in the beginning and Paul was eventually introduced to Andrew Taggart. Since then the duo has been inseparable, working around the clock to develop sound that has made them a sensation. According to Paul though this is all just the beginning. Since the 2016 release of their single closer The Chainsmokers have been pushing the boundaries of EDM. Closer featured Andrew Taggart, the other half of the duo, singing lead vocals which is very unheard of in EDM circles. Most artists operating in this genre stay behind the booth, allowing vocalists to sing vocals and some writers write the songs. Alex Pall however, want something more out of his career.

Alex Paul is all about becoming an artist in creating a body of work that’s connected. In a recent interview Paul stated that he and Packard push themselves constantly become their artists. This is evident in their live performances that become far more personal, Taggarts singing the vocals on more and more of their songs, as well as the duo contributing and even writing their own music. Paul feels as though The Chainsmokers stay engaging and interesting by trying new things. It’s also about the escaping the mundane format of every other DJ album, creating music with a purpose rather than remixes of other people songs.

For Paul and Taggart is about being at the Forefront venturing the new territory. From their live performances, dramatic human element their infusing into the music, Paul and The Chainsmokers continue to evolve in their search for identity.

The Chainsmokers Start New Chapter of Career With ‘Sick Boy’

The Chainsmokers are probably one of the biggest bands in the world right now but we wouldn’t forgive you if you didn’t recognize them on the street. Unlike most massive pop icons, The Chainsmokers are a DJ/Production team where their main vocals, sung by Drew Taggart, were added in as a last resort. The Chainsmokers have lived their entire two-year career on the charts and the band is coming back to fundamentally change their image with a new single titled, ‘Sick Boy’.

The Chainsmokers came out of the gate firing as a pop/EDM duo. They released their very first single, ‘Roses’, back in 2015 to nearly instantaneous success. The song quickly made it to the Top 10 charts and their checks were signed and the band was on the rise. Over the past year or so you are probably familiar with their hits ‘Paris’, ‘Closer’ and even a collaboration with Coldplay titled ‘Something Just Like This’. All of these songs fit a certain mold which included heart-thrumming musical numbers with soaring vocals and immaculate production. Taggart and Pall sat down in an interview in order to reveal that this history was going to stay just like that — history.

‘Sick Boy’ looks to be a turning point for the band in a way that their old music could never have been. The song is gritty, darker, and rawer than anything else that they’ve ever done. Taggart is quick to point out that ‘Sick Boy’ came out after the band’s longest hiatus, spanning nine months of relative radio silence, but that this was very much by design. Taggart talks about how the band used to be on a monthly release schedule which allowed them to stay relevant and very reactionary to the current cultural affairs.

Still, turning away from who they were is allowing Taggart and Pall to allow ‘Sick Boy’ to be the next chapter in what has already been a lucrative career. Taggart points to the current global climate, referencing how dark things have been, as one of the bigger influences on the new track and how they went about designing it.

Roc Nation’s Desiree Perez

More and More women are taking on positions of power in the music industry. Recently Billboard brought attention to this fact when they listed their 2017 Women in Music, a list that showcased some of the biggest women influencers in the business. One of these women is Roc Nation COO Desiree Perez. The forty seven year old Perez has built quite a reputation throughout her career as being a fierce dealmaker, and what Desiree Perez knows.

Desiree Perez has played a major part in many Roc Nation projects. During her career she has earned a reputation as being a tough negotiator. Those skill allowed to recently put together a huge deal with Sprint. Sprint invested more than $100 million dollars into Roc Nation thanks to Perez’s work. The deal allowed rapper Jay-Z to sell more than a million copies of his album 4:44, before the album was even released. Perez has worked with Jay-Z to build his music streaming service TIDAL. Perez has helped TIDAL to earn exclusive music from the likes of Beyoncé, Kanye West, Rihanna and even Prince.

Perez has used her negotiating skills often over her two decades with Roc Nation. Perez played a major role in the production of Beyoncé’s Formation stadium tour. She also helped singer Rihanna to collect on a major deal with Samsung. Perez is a part of the group ‘Hova Circle,’ a collaborative group that helps to run Roc Nation. She has worked closely with industry experts like Jana Fleischman, Chaka Pilgrim, and Ty Ty Smith. Perez has built an impressive resume throughout her career. She continues to push Roc Nation to greater heights each day, and read full article.

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Shifting Investments in the Music Industry: Jay-Z and Live Nation Split

The music industry works in a similar fashion to other industries in the world economy; it survives on investments in talent. Companies and organizations invest in the music industry’s artists, recorded music, touring and merchandising. The investment deals give artists and producers capital to create popular music and crowd-pleasing shows.

Ten years ago, Jay-Z entered into an investment deal with live entertainment giant Live Nation, but the deal is nearly over, and Live Nation has not expressed interest in renewing its terms of investment with the rapper. The $150 million deal with Live Nation included interests in recorded music by Jay-Z and other artists on his label Roc Nation. While sources with information on Live Nation have made it clear that the company plans to keep its lucrative touring and live entertainment relationship with Jay-Z, its future plan no longer includes investments in recorded music. Check this on The end of Live Nation’s support of Jay-Z and other artists on his label leaves investment opportunities open for other possible funding sources.

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The top executive for Roc Nation, Desiree Perez, and Jay-Z wasted no time fielding offers and seeking to build investment relationships with new music groups such as Universal Music Group. Even though no business relationship has been finalized, meetings like the one with representatives from UMG highlight new possibilities for the future of Roc Nation’s recorded music projects.   Additional article on

Desiree (Des) Perez, Trusted Management for Roc Nation and Its Artists

Including Desiree Perez in talks with some of the biggest names in music is a strategic move and has resulted from her long track record with Jay-Z and his artists, including Rihanna. Perez has been working with Jay-Z for 20 years, negotiating arrangements for the rapper and other unique deals like the relationship between Rihanna and Samsung.  See for additional article.

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Roc Nation’s Desiree Perez and Jay Z Negotiating Future of Company

Jay Z has been the the man in every sense of the word ever since he signed his amazing 10 year contract with Live Nation back in 2008. The 10 year contract was locked in at an astounding $150 million and it gave Live Nation profits from both Jay Z’s work in the booth and his time touring around the world. You could say that the contract, despite its size, ended up being a pretty darn good deal for Live Nation. Now that 10 year deal is coming to an end and tendrils of doubt are shockingly creeping in between Jay Z and Live Nation.  Additional article to read on

Termed the ‘360 Deal’, Jay Z and Live Nation are entering an important moment in their relationship. When the deal is up something called a ‘buy-sell’ could end up being triggered. This means that you could see either Roc Nation or Live Nation walk away from the shared contract. Right now there are rumors saying that Live Nation wants to get away from at least the recording side of the contract. The reason? Well, a sourced insider claims: “Live Nation is not in the business of buying recorded music any more.” With that being said, Live Nation is still very clear in their interest of buying Jay Z’s touring rights.  Check for additional reading.

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Roc Nation has been a prolific network for talent as it features Jay Z, Rihanna, Meek Mill, Fat Joe and Shakira. Jay Z has been running the company for years with his good friend and business associate Desiree Perez at his side. Click on for related news. Desiree Perez is well known for her work with Rihanna as well as other music professionals. The two top Roc Nation individuals decided to get proactive about their relationship with Live Nation by taking a dinner in Santa Monica with the CEO of Universal Music. While both sides say that there is no “there” yet, music execs would do well to wonder: is Jay Z on the move?  See

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Desiree Perez taking Tidal Business to New Levels

Desiree Perez is known to be a close associate to Jay-Z for almost twenty years now. She has a long record of running the SC Enterprises. Desiree Perez has proved to be qualified for the top position she holds in the music industry as she is a tough negotiator when it comes to gaining numbers. She is an accounting expert and an excellent accounting manager. She has a long and unique history in the music industry and especially in offering streaming services. The music industry has proved to be a big money-making business, and the Tidal family has been labeled as the underdog of the industry. The family’s executive, Desiree Perez, is trying to change this perspective, and she keeps on emphasizing that the company is planning to be in business for as long as it can be.  Additional article here.

Jay-Z is the founder of this great company, and though management and the top executive positions have changed from time to time, it has not deterred his spirits even for a second. In the beginning, people thought that he would give up especially when his esteemed managers stepped down, but he has proved to be determined to see his company grow, more of this on Nowadays, the company and its founder are doing better than just trying to survive. The company, with the help of Desiree Perez, have seen tremendous growth with the rise of new members and a handful of undying music fans. Desiree Perez has to make an effort to see that more customers are interested and joining the company sooner or later, check prettymanprettyman.

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