Category Archives: Music Industry

Roc Nation’s Desiree Perez and Jay Z Negotiating Future of Company

Jay Z has been the the man in every sense of the word ever since he signed his amazing 10 year contract with Live Nation back in 2008. The 10 year contract was locked in at an astounding $150 million and it gave Live Nation profits from both Jay Z’s work in the booth and his time touring around the world. You could say that the contract, despite its size, ended up being a pretty darn good deal for Live Nation. Now that 10 year deal is coming to an end and tendrils of doubt are shockingly creeping in between Jay Z and Live Nation.  Additional article to read on

Termed the ‘360 Deal’, Jay Z and Live Nation are entering an important moment in their relationship. When the deal is up something called a ‘buy-sell’ could end up being triggered. This means that you could see either Roc Nation or Live Nation walk away from the shared contract. Right now there are rumors saying that Live Nation wants to get away from at least the recording side of the contract. The reason? Well, a sourced insider claims: “Live Nation is not in the business of buying recorded music any more.” With that being said, Live Nation is still very clear in their interest of buying Jay Z’s touring rights.  Check for additional reading.

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Roc Nation has been a prolific network for talent as it features Jay Z, Rihanna, Meek Mill, Fat Joe and Shakira. Jay Z has been running the company for years with his good friend and business associate Desiree Perez at his side. Click on for related news. Desiree Perez is well known for her work with Rihanna as well as other music professionals. The two top Roc Nation individuals decided to get proactive about their relationship with Live Nation by taking a dinner in Santa Monica with the CEO of Universal Music. While both sides say that there is no “there” yet, music execs would do well to wonder: is Jay Z on the move?  See

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Desiree Perez taking Tidal Business to New Levels

Desiree Perez is known to be a close associate to Jay-Z for almost twenty years now. She has a long record of running the SC Enterprises. Desiree Perez has proved to be qualified for the top position she holds in the music industry as she is a tough negotiator when it comes to gaining numbers. She is an accounting expert and an excellent accounting manager. She has a long and unique history in the music industry and especially in offering streaming services. The music industry has proved to be a big money-making business, and the Tidal family has been labeled as the underdog of the industry. The family’s executive, Desiree Perez, is trying to change this perspective, and she keeps on emphasizing that the company is planning to be in business for as long as it can be.  Additional article here.

Jay-Z is the founder of this great company, and though management and the top executive positions have changed from time to time, it has not deterred his spirits even for a second. In the beginning, people thought that he would give up especially when his esteemed managers stepped down, but he has proved to be determined to see his company grow, more of this on Nowadays, the company and its founder are doing better than just trying to survive. The company, with the help of Desiree Perez, have seen tremendous growth with the rise of new members and a handful of undying music fans. Desiree Perez has to make an effort to see that more customers are interested and joining the company sooner or later, check prettymanprettyman.

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