Category Archives: CEO

Bruce Levenson’s Career and Philanthropy Focused Mind

Bruce Levenson is a widely known businessman, with his most notable endeavor according to ESPN being owner of the Atlanta Hawks. He was born in Maryland, and raised throughout Washington DC. After his basic education, Bruce went on to attend Washington University, where he majored in Journalism, which he later took to a career, moving back to Washington DC to become a journalist. Bruce was also studying at the University in Washington DC at the same time to earn his law degree.

Levenson actually became a prominent writer, getting published in many well known journals and papers, including the Washington Star. It wasn’t long before Bruce managed to start up his own business while doing journalism, which he did with one of his buddies, Ed Peskowitz. Together, they created the company, United Communications Group, which started out in a small apartment. In the beginning, they started out releasing papers that documents oil industry events, which became known as Oil Express.

This company grew steadily and built partnerships with other companies, eventually pulling in other newspapers as its own over the years. The founders even released an online search database that showed real time prices for oil trading. Which was great for the industry and oil services. Today, United Communications Group is privately owned and is focused on providing information to many important industries, such as energy, technology, healthcare, telecommunications, and more. They even have a mobile app for their customers to use known as Gas Buddy, which shows the lowest gas prices in any given region.

Along with his successful positions in sports and writing, Bruce has also served as a board member for TechTarget, a company dedicated to supplying large IT companies. He served on this companies board for more than a decade before taking his leave, and today, he is actively involved in many philanthropic efforts, contributing to charities and organizations that better the global community for everyone.

Source: https://en.wikipedia.org/wiki/Bruce_Levenson

Billy McFarland Hits The Target Square in The Middle

There are stories in the news all of the time about successful business ventures, but Billy McFarland’s success is very special because he is so young. Yes, he did start a successful business at age 13, and another when he was a freshman college student at Bucknell.

According to INC, The Bucknell experience created a company called Spling, which is still in business, and Billy McFarland is still the CEO. Spling takes ordinary URLs and transforms them into a graphic mosaic which is more distinctive and unique, giving the URL a branding effect. Clients include Discovery and Universal.

In 2013 McFarland launched Magnises, a live social networking platform for millennials. The Black Card is the centerpiece of the model, as it is used to make available very robust discounts and perks with local restaurants, clubs, bars, travel opportunities, concerts, and events. The Black Card duplicates all the data on the member’s credit cards, and then when used, applies the discounts.

These are the places where the millennials are frequenting anyway, and Magnises is simply the grease that oils the engine of connectivity.

Millennials love to expound upon their own experiences but are just as apt to listen and learn from others. In this way, ideas, business cards, and concepts are exchanged and discussed, and relationships form that last a lifetime.

The concept is similar to the American Express model, but the focus is on the local scene, and that is just the way that millennials like it. For a $250 annual fee, a young manager, entrepreneur or professional is granted entry into an elite world of their own people.

As of the end of 2015, Magnises has already attracted over 10,000 members along with a $3 million venture capital cash infusion. Currently operating in New York City and Washington DC, the company now has concrete plans in place for expansion. Boston, Chicago, Atlanta, Los Angeles, and London are on the radar.

The business model is in place and working very well, according to McFarland, and now it is just a matter of duplicating what is working now to the other geographical locations where the need is. The largest groupings of millennials are centered in the major metro areas, and that is exactly what McFarland intends to exploit in a big way.