Bumble and Tinder are still in a long time battle that has become an even hotter topic. Now there are lawsuits from Bumble towards Tinder and lawsuits from Tinder towards Bumble. This seems to be a back-and-forth game where Whitney Wolfe is on the up-rise and Tinder and the parent company match are flustered. There was a time where Whitney Wolfe was offered more than 400 million by the Match Group to sell Bumble. This was not what she wanted to do, and she has voiced this. Every since that time the tension has been very high between Tinder and Bumble. It appears that these two companies have managed to become the top two contenders when it comes to dating apps, and all eyes are on these giants of the dating app industry.
The biggest reason that the stakes are high for Tinder has a lot to do with all of the money that is now been lost to Whitney Wolfe and Bumble. It appears that Wolfe had much more in the plans when she decided to create a dating app that would allow people to socialize. This Whitney Wolfe was different from the Whitney Wolfe that helped start up Tinder. The new and improved Wolfe that is actually Whitney Wolfe Herd now, by way of recent marriage is much more when it comes to social media.
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The fact that she recognizes the bigger picture is something that cannot be overlooked. This plays a crucial part into just how well she positions herself on the next several years. It is true that social media part of her app was not always the thing that people expected, but now it has become the topic of conversation for different circles.
No longer can people talk about Bumble and only mention dating. Whitney Wolfe has gone so many steps above this to make Bumble more social media friendly. This is what she wanted. This is what she needed her users to see. She wanted them to know that even once they found special someone that there was still be a need to utilize Bumble for other things. This has become the main reason why Tinder is in such a furious state. As a businesswoman, Whitney Wolfe is capitalizing on multiple markets, and the Match Group made the offer to buy Tinder largely because the match group was in fear that Whitney Wolfe was starting something of a monopoly.
Search more about Whitney Wolfe: https://www.nytimes.com/2017/03/18/fashion/bumble-feminist-dating-app-whitney-wolfe.html