Category Archives: Business Guru

Bob Reina and the Talk Fusion Mission

Bob Reina is the founder as well as the CEO of the video marketing and communication solutions company, Talk Fusion. Talk Fusion was started back in 2007 as a response to what Bob Reina thought was a rapidly growing marketplace: video marketing for customers looking to connect directly to their clients. Reina has done a lot of great work since then in order to guide the company to the next level and we’ll dive into his theory on the craft of entrepreneurship. Learn more:


Bob Reina wasn’t always working in internet marketing. In fact, Reina was on the police force for nearly ten years before he was ever introduced to the concept. Reina was working at an off duty gig when a chance encounter with a network marketer opened up the concept of eventually starting his own business. Reina took this kernel of information and kept it stored, slowly working on different concepts that he would eventually bring to life. Reina calls this his big moment but it wouldn’t be for a few years that he put his plans into action. Learn more:


Reina believes in having passion for his product and utilizing it to really get his product out into the world. Reina says, “Success arrived pretty rapidly for us, because we created the right product at the right time.” Reina goes on to say that the reason for Talk Fusion’s success was that he was charismatic about the Talk Fusion enterprise. Reina talked up a storm about the products that Talk Fusion was creating before the company was ever going to market. So by the time Talk Fusion was ready to open their doors, the company already had legible steam within the community.


Reina goes on to say about Talk Fusion, “Our excitement instantly started making waves.” Reina launched Talk Fusion around the Video Email application and it has long since been their flagship program. The Video Email application allows customers to embed videos directly into their emails in order to streamline the promotional process. Talk Fusion has also developed a slew of other marketing programs including in their marketing suite for online entrepreneurs. Learn more:


Bumble BFF Takes The World By Storm

Whitney Wolfe, The founder, and CEO of Bumble Dating App began her first business on campus at the age of nineteen. She then made bamboo tote bags sales, and the returns were given to the Deepwater Horizon Oil Spill survivors.

In March 2014, Whitney left Tinder, a dating site, which she had co- founded, and began her separate dating app called Bumble. Within the first eight months of Bumble’s initiation, five million conversations were initiated, and this was a mark of success. Bumble is headquartered in Austin Texas, and it has a workforce of 35 people.

The new York times reports reveal that after three years of Bumble’s operations, the app registered 10 billion swipes and 800 matches on a monthly basis. Women were also named the highest users of the app. On average, the users spend an hour daily swiping, viewing other people’s profiles, or chatting.

Bumble BFF is a subsection of Bumble, and it is designed to help women connect and to form friendships. It got more than 1 million swipes in its first week. Bumble BFF was initiated because the American woman was taking a longer period to get married as compared to earlier days. Consequently, Best-Friend-Forever App was launched to create safety, support, and companionship. Whitney Wolfe says that she hopes that the app will assist women who relocate and have a hard time locating new friends in their new neighborhoods. Whitney Wolfe says that she had relocated six times since her college graduation and she understands the loneliness that comes with the move.

To use the app, download Bumble App on your phone. It immediately links with your Facebook account and algorithms select the right matches according to the Facebook information. For privacy purposes, the app does not display the Bumble operations on Facebook. Furthermore, the app allows its users to update their bio and select how far they want to travel to meet their matches. The app uses geolocation such that if you travel outside your original area, you are unable to see your friends in your former location. Instead, you meet friends from the new locality.

Whitney Wolfe Profile
Whitney was named on Forbes 2017 list as the top 30 under 30 for her achievement.


Jay Z’s historical deal with Live Nation worth $150 million is almost done. The rap star is calling out on other heavyweights in the music industry to invest in his business at Roc Nation. The big deal was signed by Live Nation the Jay-Z in the year 2008.Sources within Live Nation revealed that it will no longer be part of the side of the recorded music but will hold on to the touring deal with Jay-Z. The ‘360’ deal will not be extended. Initially, Live Nation had been buying Jay’s recorded music, but they no longer are interested in continuing that relationship. More to read on

Desiree Perez who is the top executive at jay’s Roc Nation had a meeting with the CEO and chairman of Universal Music Group Sir Lucian Grainge. The meeting suggested that maybe UMG might buy some shares in Roc Nation. Sources close to UMG said that there already existed a distribution deal with Roc Nation, just a small stake of the business belonging to the artists.If the said artists had a significant investment, then UMG would have a big share of artists under Roc Nation.  Hop over to for related article.

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For close to twenty years, Desiree Perez has been working closely with Jay Z. Des Perez as she is popularly known has a long history in leading enterprises. Her prowess in crunching numbers has propelled her to great heights.Besides the numbers, she is also a harsh and brave negotiator and closing deals. She was involved in the negotiations on the Beyonce Formation stadium and the Samsung deal for Rihanna, more of this on  She is part of the group that oversees the standard operations at Roc Nation; this includes the management, publishing, and labeling. Most of the success of the big deals at Roc Nation can be attributed to her efforts.

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