Category Archives: Advertising

CP+B Grooms New Generation Leaders as Lori Senecal Plans on Exiting the Agency

Lori Senecal was appointed in 2015 as the first CP+B’s global Chief Executive Officer. She uses her role to influence the global growth and expansion of CP+B. Lori Senecal also oversees the coordination of CP+B’s international interests. Currently, CP+B has ten international offices. Recently, Lori in conjunction with the agency announced that she would be quitting the agency sometime this year. CP+B is currently looking for her replacement. Lori joins a list of other high profile CP+B’s employees that have announced that they are planning to exit from the agency. Visit Adweek for more info.

Chuck Porter, CP+B co-founder and chairman, sought the services of Lori in 2015 because of her renowned expertise. Today, he is happy with his decision to make Lori part of the CP+B’s team. Porter acknowledges that Lori has accomplished a lot for the agency; she won big clients such as American Airlines and structured global management and communication processes. A year after she joined CP+B, the agency’s revenue grew by 21%. According to Lori, the decision to exit CP+B in 2017 was an understanding between Porter and her that was arrived at immediately she joined the agency albeit privately. Lori was tasked with creating unique management structures that would enable the agency to carry on with its activities with the entrance of new generation leaders. Lori and Porter are concerned with developing capable leaders who would take on the main positions at CP+B.

According to Fast Company, recently a promising employee, Danielle Aldrich, of CP+B was made the president CP+B West. Before her promotion, Aldrich was one of the directors at CP+B Boulder. She has worked with CP+B for over 14 years, and she has dealt with high-value clients such as Burger King. She was also credited for winning American Airlines from Tim Advertising, the agency behind American Airline’s advertisements for the past 25 years. Aldrich’s new tasks, which include managing CP+B Boulder and CP+B Los Angeles, will enable her to take on new challenging responsibilities that will make her as valuable as Lori. Lori gave Aldrich her blessings for her new job and described her as the type of employee that will take CP+B forward. Check out Crunchbase for more.

Read more: https://ideamensch.com/lori-senecal/