Category Archives: Advertising

Lori Senecal’s Advice on Using Facebook for Advertising

Social media has become the platform to use for almost everything. People can watch videos, listen to audio, and even make money with the use of certain social media platform. Lori Senecal has advice on how to use Facebook among other social media platforms. One of the reasons that Lori Senecal focuses on Facebook is that it has for the longest time been one of the largest social media platforms. After all, it has beat out other platforms such as Twitter, and LinkedIn. Therefore, it is only fitting that Lori Senecal would give advice on using Facebook for advertising.

According to GCReport, the first thing to understand about Facebook advertising is how not to use it. One of the worst things to do on Facebook is to just advertise, especially if it is going to be done for no extra cost. Many newer marketers make the mistake of posting a link without actually doing anything else on Facebook. The most important thing to do on Facebook is to engage the community. As users engage, they build a following. Once they get enough followers, then they can bring people to their business. Another benefit to engagement is that social media platforms like Facebook give more weight to people that are active. Therefore, their posts would be more likely to appear on any given topic.

Another thing that Lori Senecal advises is that a company’s marketing should go past the sale. This is the one factor that makes the difference between a successful company and a struggling company. A company that takes the time to give the customer a chance to provide feedback is going to have a better chance at success because they are going to have pointers on what the improvements they can make to their company. Also, it allows the customer to feel as if the company cares about them. She recently spoke at 3% conference.

Read more: http://www.adweek.com/agencies/lori-senecal-global-ceo-of-cpb-will-step-down-at-the-end-of-2017/

CP+B Grooms New Generation Leaders as Lori Senecal Plans on Exiting the Agency

Lori Senecal was appointed in 2015 as the first CP+B’s global Chief Executive Officer. She uses her role to influence the global growth and expansion of CP+B. Lori Senecal also oversees the coordination of CP+B’s international interests. Currently, CP+B has ten international offices. Recently, Lori in conjunction with the agency announced that she would be quitting the agency sometime this year. CP+B is currently looking for her replacement. Lori joins a list of other high profile CP+B’s employees that have announced that they are planning to exit from the agency. Visit Adweek for more info.

Chuck Porter, CP+B co-founder and chairman, sought the services of Lori in 2015 because of her renowned expertise. Today, he is happy with his decision to make Lori part of the CP+B’s team. Porter acknowledges that Lori has accomplished a lot for the agency; she won big clients such as American Airlines and structured global management and communication processes. A year after she joined CP+B, the agency’s revenue grew by 21%. According to Lori, the decision to exit CP+B in 2017 was an understanding between Porter and her that was arrived at immediately she joined the agency albeit privately. Lori was tasked with creating unique management structures that would enable the agency to carry on with its activities with the entrance of new generation leaders. Lori and Porter are concerned with developing capable leaders who would take on the main positions at CP+B.

According to Fast Company, recently a promising employee, Danielle Aldrich, of CP+B was made the president CP+B West. Before her promotion, Aldrich was one of the directors at CP+B Boulder. She has worked with CP+B for over 14 years, and she has dealt with high-value clients such as Burger King. She was also credited for winning American Airlines from Tim Advertising, the agency behind American Airline’s advertisements for the past 25 years. Aldrich’s new tasks, which include managing CP+B Boulder and CP+B Los Angeles, will enable her to take on new challenging responsibilities that will make her as valuable as Lori. Lori gave Aldrich her blessings for her new job and described her as the type of employee that will take CP+B forward. Check out Crunchbase for more.

Read more: https://ideamensch.com/lori-senecal/