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A Look At How Desiree Perez Is Making An Impact In The Music And Entertainment Business

Desiree Perez is not a household name such as Rihanna or Jay-Z is. However, Desiree Perez has been instrumental in the success and rise to stardom of these pop and rap stars. Although she is not out there performing, Desiree is working behind the scenes to make sure that the stars are known, marketed and able to sell tickets at their events.

So who exactly is Desiree Perez and what does she do in the music and entertainment industry? To start, she is a talent manager, business women and producer for some of the top names in music and even sports right now. Famous rapper Jay-Z, also known as Shawn Carter has relied on Mrs. Perez to manage and move his business forward for over 20 years. Additional article on

While working for and alongside Shawn Carter, Desiree Perez has helped him negotiate deals, develop talent and maximize earnings. Music and entertainment industry insiders say that Jay-Z keeps Desiree close to him during business deals because she is that important to him and his success in the business world.  Related article on

Desiree Perez has made some big and high profile deals for her clients which include Rihanna and Shawn Carter aka Jay-Z. For example, Mrs. Perez helped Rihanna secure a $25 million dollar sponsorship from Samsung to promote her upcoming Anti tour. The deal secured by Desiree helped put Rihanna on the map as a highly profitable and top performer that could attract major corporate sponsors. Check for added reading.

Another notable deal that was skillfully handled by Desiree Perez was one that was negotiated between Roc Nation and Live Nation. It was worth over $150 million dollars and Perez did an excellent job representing Roc Nation, which was founded by Jay-Z. With the existing deal coming to a close, Roc Nation is once again hedging on the talents of Desiree Perez to come up with a superb deal.  More to read here.

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The Influential Desiree Perez

The global entertainment and music industry is vast and powerful. In 2016 for the sector were approximated at $17.2 billion, which’s over a third of the revenues of the industry in the sector all over the world. The industry is competitive if you are a slacker you’ll never succeed. Males mainly occupy the industry’s leadership roles, but women who are hard driving like the producer Desiree Perez, talent manager, and entrepreneur have proven that they are worthy of having a seat at the table. The industry’s face is evolving, but not as fast as Perez, and her peers want.

According to insiders, Perez is the secret weapon of Jay-Z (the founder of Roc Nation, LLC), in making business decisions that are critical and entering high-pressure, high-level negotiations. Perez exudes an attitude that’s no-nonsense, charisma, and confidence when jumping on opportunities in business that was going to add to the corporate profitability. That’s the reason why Jay-Z kept her close as his trusted business associate for all these years.  Hit on for an update on her recent timeline activities.

Desiree Perez is the chief operating officer (CEO) at the Roc Nation. She has been a close associate to Jay-Z for almost two decades. She played a leading role in supporting Jay-Z from a rapper to a business tycoon. She has had a series of successes that netted significant returns for her clients. She’s given credit for the negotiation of a $25 million Samsung collaboration for promoting the Anti tour of Rihanna.  Related article to read on

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The deal enhanced the standing of Rihanna as an entertainment superstar, and a bankable A-list performer. Powerful women always congregate together. Perez has become firmly established to be an influential presence in the inner circle of Rihanna.  Check   In the year 2008, the Roc Nation entered into a deal of $150 million with Live Nation, and Perez was involved in the transactions.

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Desiree Perez

Desiree Perez is a producer, talent manager, and the reason for the great success of Roc Nation. She is a major contributor to business deals and high pressure negotiations. Jay-z has kept her close to his business investments and ventures for a long time, and for good reason. Her and her husband Juan Perez are both part of an elite circle of music gurus and investors. Desiree is right at home during tough business deals and exhausting negotiations, which is a big part of her continuing success.

Desiree Perez is the COO of Roc Nation and has been for nearly ten years. She is one of the most influential persons in the music industry today and is known for putting together huge deals and being a fierce negotiator. She has helped big stars like beyonce and rihanna put together huge deals and explode their careers.  Related article on

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Desiree has helped jay-z go from rapper to business mogul, as she has been by his side for years. Considering the industries extreme difficulty of success, she is a mogul.  Check   Being a women, in a mostly man’s industry, is difficult enough and Desiree has proven that she belongs. Her recent negotiations between Samsung and Rihanna has paid off huge as she landed a monster deal and propelled rihanna into musically greatness. Desiree worked out a 25 million dollar deal that puts Samsung in the spotlight by sponsoring her albums and tours. Desiree was the fierce negotiator that made the deal, which is why the company she runs is able to sign big stars. She is the person you want on your side while hashing out a deal.  Related article to read on

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OSI Group Accomplishments in the Food Industry

OSI Group has gained a lot of prominence in the food and beverage industry. It is renowned for providing its clients with value added food products. The foods that are available in this company range from breakfast, desserts, lunch as well as snacks. It specializes in provision of protein products such as bacon, hot dogs, pork, eggs as well as raw and processed chicken. The company is based in Aurora and was established in the year 1909. It was known as OSI Industries before it changed its name to OSI Group in the year 2004. It is a home of more than 20,000 employees.

The company has remained dedicated to the provision of the best quality meat merchandise. It is a supplier to renowned fast food companies across the world such as Starbucks, KFC, Subway, Yum, Burger King as well as McDonald’s. It is this brilliant services that saw the company rising in 2016 to be ranked in the 56th position among food companies in America. The company is privately held and has branches in 17 countries among them China, where it has existed for more than 20 years. It was the chief supplier in the Beijing Olympics in the year 2008 to learn more: click here.

Not only does the company produce food, but it also extends its services to manufacturing. Most recently it acquired a privately held company based in Dutch known as Baho Foods. The company before acquisition specialized in meat products processing. Given that it operated in Germany and Netherlands, it creates an opportune market for OSI Group to expand its business, especially in Europe. Another company that was acquired by the OSI Group is Tyson Foods which was based in Chicago. It specialized in making meals for the hospitality industry in South Side. It made omelets, chicken soup, chicken sauce, meatballs among others. The company was near OSI Group.

How an Event Planner Can Help You

There are a lot of ways you can throw a party and help people remember it. You might not know how to get the party going and what you can do to make it a wonderful party. Twenty Three Layers might just be the company you are looking for.



The first step in a party is planning. You need to know where you are going to have the party and who is all coming. When you are looking at a corporate event, then you will need to have a lot more figured out because you are putting this on as a part of your company. You can get corporate event planners in New York that will help you out. Planning will need to be done whether you are using a planner or not. This might seem harder, but once you have a basic idea, they can do the rest.




One big thing that you may be worried about are the costs. You should have a budget and stick to it. This way you will know what you are going to spend, but always have a little more figured out so if you go over your budget, you will still have enough to cover it. If you are using any event planning companies in NYC, then you can get a good idea of what will be required because they have all the connections and have done this before.


There are a lot of options when you are doing a corporate party. You only have to know what you want to do and make it happen. This way you will be happy with the party and you will have something that will be fun for a long time to come. You may want to look at Twenty Three Layers for your needs to help you get what you need from your party planners. What are you waiting for? Call Twenty Three Layers today!


Desiree Perez Helps Jay Z to make Roc Nation Shine

Many people might not be aware of who Desiree Perez is but she is the CEO of Jay Z’s Roc Nation company. Roc Nation is Jay Z’s entertainment company. This organization works with singers, songwriters, musicians, writers and athletes. Mrs. Perez has known Jay Z for many years and was hand-picked by this dynamic music mogul to run his organization. Check for additional article,

Desiree Perez knows the street and just as important, she understands business. This aggressive go-getter from New York knows has been helping Jay Z since Roc Nation opened its doors in 2008. She has also been a good friend of this successful rapper for well over 20 years. Perez is a very trusted associate of Jay Z. Related article on

This dynamic CEO of Roc Nation also works with various artists on the Company’s roster. She also has a connection to many of the top tier athletes in New York area. Mrs. Perez is a friend of MLB Star Alex Rodriguez and supposedly had helped him to fight the MLB and Yankees franchise over his PED suspension.

Many entertainment, sports and entertainment insiders within the New York area say that Desiree Perez has connections to many high-profile athletes. They also say she is a very smart and shrewd business woman who has the ability to run companies and to broker deals.

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Desiree is able to take a company to the next level through her experience and knowledge. Desiree Perez shines as a powerful business woman. She is helping Roc Nation to shine a little brighter as premiere entertainment organization with her leadership skills and guidance.  Check

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Bob Reina and the Talk Fusion Mission

Bob Reina is the founder as well as the CEO of the video marketing and communication solutions company, Talk Fusion. Talk Fusion was started back in 2007 as a response to what Bob Reina thought was a rapidly growing marketplace: video marketing for customers looking to connect directly to their clients. Reina has done a lot of great work since then in order to guide the company to the next level and we’ll dive into his theory on the craft of entrepreneurship. Learn more:


Bob Reina wasn’t always working in internet marketing. In fact, Reina was on the police force for nearly ten years before he was ever introduced to the concept. Reina was working at an off duty gig when a chance encounter with a network marketer opened up the concept of eventually starting his own business. Reina took this kernel of information and kept it stored, slowly working on different concepts that he would eventually bring to life. Reina calls this his big moment but it wouldn’t be for a few years that he put his plans into action. Learn more:


Reina believes in having passion for his product and utilizing it to really get his product out into the world. Reina says, “Success arrived pretty rapidly for us, because we created the right product at the right time.” Reina goes on to say that the reason for Talk Fusion’s success was that he was charismatic about the Talk Fusion enterprise. Reina talked up a storm about the products that Talk Fusion was creating before the company was ever going to market. So by the time Talk Fusion was ready to open their doors, the company already had legible steam within the community.


Reina goes on to say about Talk Fusion, “Our excitement instantly started making waves.” Reina launched Talk Fusion around the Video Email application and it has long since been their flagship program. The Video Email application allows customers to embed videos directly into their emails in order to streamline the promotional process. Talk Fusion has also developed a slew of other marketing programs including in their marketing suite for online entrepreneurs. Learn more:


Lori Senecal: Best Marketing Techniques

The business industry is very complicated. Individuals who want to thrive have to utilize all their skills to make sure they make good profits. Lori Senecal is an investment advisor. She has served in the industry for a long time, and she knows what it takes to establish a vigorous and efficient marketing campaign that can bring great results.

Lori Senecal believes that all investors should focus on starting campaigns that are well targeted. According to the successful business woman, a successful campaign is the one that reaches the audience targeted. Lori says that the marketing strategy should have a simple message that can be understood by the clients. If the audience doesn’t know your products and services, they will not purchase them at the end of the day. When the audience is impressed, they will be inspired to take some action. The businesswoman says that social media and visual images are some of the most effective marketing strategies in the modern times.

Images will bring the impression you need

According to Adage, in the modern times, the internet is at everyone’s disposal. Images have become a very effective tool too. Investors who want to make money can use visual images to transcend any geographical or cultural barriers. The images you are using can even go beyond space and time. Investors should be wise enough to choose images that can actually capture the attention of the modern consumer, and at the end of it, all drive the point home. Visit GC Report to know more.

Use Facebook to advertise your products

When an investor has started using the concept of images, then they can start marketing their goods and services through social media. Facebook is currently respected as one of the most popular marketing tools. This is because the site has been growing significantly in the recent times. A recent report indicates that the site has over two billion users. The study has shown that many of the users access the website through mobile phones. This growth means that many investors cannot reach their audience in time. Lori Senecal urges investors to use the site to market their products by posting now and then.

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JMH Development Announces Topping Off At Aloft South Beach

JMH Development is one of the leading dull-service companies based in the United States. For the company, they always delight in the creation of high-end structures that can be adopted on a massive scale. While making money is part of their business, they also want to maintain a good name for them to secure business in a manner that is not depicted in the industry. For this reason, JMH Development has worked to develop high-end structures in the heart of Brooklyn. In the recent past, JMH Development also worked to renovate 184 Kent Street. This is an old structure in New York that was renovated by the company. Because they did their best to renovate the structure using the latest level of technology, they have received an award for excellence.

DanieldelaVega, AvivSiso, Laura Garcia, LouisBuckworth, ThomasJuulHansen and JasonHalpern

DanieldelaVega, AvivSiso, Laura Garcia, LouisBuckworth, ThomasJuulHansen and JasonHalpern

JMH Development has more than two decades of professional experience in the development of commercial and residential structures in the country. Because of their prowess in this field of development, they will remain to be one of the most sought companies in the country. JMH Development has an experience as a developer of the most innovative structures in the heart of Brooklyn. The company has also developed the Cobble Townhouse residential houses in a manner that will be remembered in history. These structures stood out of the rest to become the most innovative landmarks. JMH Development also has a strong commitment to the development of high-end structures with success sand quality in the country.

Jason Halpern is the leader and principal of JMH Development. While he is at the top leadership level of the company, he has worked to secure the company with most of their renovation structures. For this reason, the company has also shown its capability to renovate old structures in a manner that is not paralleled in the industry. In the recent past, JMH Development announced through Jason Halpern that they had reached the topping off of the Southern Aloft Beach. For the company, this was a major achievement hat is a signal of the next construction process in the building. The Southern Aloft Beach is a 235-room hotel that will be opened by the end of 2015.

Jason Halpern with His Wife

Jason Halpern with His Wife

JMH Development had issued the main contract to develop the company when they were allocated to the service. They went on to achieve better results through the management capabilities. They also worked to map business to the Madden Real Estate Company ti assist in the development process of the South Aloft Beach. JMH Development has always strived to meet and exceed the expectations of their customers. For this reason, they sub-contracted other companies to assist them to complete the project in real time. When they reached the topping off of the South Aloft Beach, the process was almost over.


Desiree Perez Brings Her Business Savvy to Various Jay-Z Ventures

When you are taking on any type of new business venture you need to have someone in place that is going to help you navigate your way through the contract deals. It is always a good ideal to have the right type of influence in place. Desire Perez is that one person that Jay-Z can rely on when it comes to making the best possible business deals. He has managed to build a much greater presence in the business world because he knows how to connect with the right people.

Desiree Perez has always been good at building businesses and negotiating the best contract deals. Check her negotiating skills, hit on  Roc Nation has a ton of artists like Rihanna and Shakira. What Desiree Perez realized is that there was a lot that she could do for the nation of Roc Nation artists when it came to negotiating contracts. It makes sense for Jay-Z to employ the skills of Desiree Perez. Her skills are very impressive. As someone that has ran her own nightclub and negotiated contracts for athletes, Desiree Perez has become a great resource for Jay-Z. She certainly knows what she is doing, and her work with Live Nation is going to get Jay-Z in place to close on another great deal.  Read her latest tweets, follow her on twitter@desireeperez01

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Jay-Z has had a hand in a lot of different things lately, and it appears that Desiree Perez is the best resource to help him maximize his opportunities in so many different aspects. He has created some business deals for athletes. More reading on  Desiree Perez has been in place to help Jay-Z turn Tidal around and build a relationship with Sprint. She is has continued to put herself in a place to be a great influencing party in Roc Nation ventures. People are impressed with the way that Jay-Z and Desiree Perez changing entertainment.  Continue to read on

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