Desiree Perez is not a household name such as Rihanna or Jay-Z is. However, Desiree Perez has been instrumental in the success and rise to stardom of these pop and rap stars. Although she is not out there performing, Desiree is working behind the scenes to make sure that the stars are known, marketed and able to sell tickets at their events.
So who exactly is Desiree Perez and what does she do in the music and entertainment industry? To start, she is a talent manager, business women and producer for some of the top names in music and even sports right now. Famous rapper Jay-Z, also known as Shawn Carter has relied on Mrs. Perez to manage and move his business forward for over 20 years. Additional article on pagesix.com.
While working for and alongside Shawn Carter, Desiree Perez has helped him negotiate deals, develop talent and maximize earnings. Music and entertainment industry insiders say that Jay-Z keeps Desiree close to him during business deals because she is that important to him and his success in the business world. Related article on runninglip.com.
Desiree Perez has made some big and high profile deals for her clients which include Rihanna and Shawn Carter aka Jay-Z. For example, Mrs. Perez helped Rihanna secure a $25 million dollar sponsorship from Samsung to promote her upcoming Anti tour. The deal secured by Desiree helped put Rihanna on the map as a highly profitable and top performer that could attract major corporate sponsors. Check hitsdailydouble.com for added reading.
Another notable deal that was skillfully handled by Desiree Perez was one that was negotiated between Roc Nation and Live Nation. It was worth over $150 million dollars and Perez did an excellent job representing Roc Nation, which was founded by Jay-Z. With the existing deal coming to a close, Roc Nation is once again hedging on the talents of Desiree Perez to come up with a superb deal. More to read here.
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