Livio Bisterzo Launches Hippeas, A Global Snack

For so many years, the food industry has concentrated on nuts, lentils and vegetables for meals and snacks. Peas on the other hand have not been given a chance in our meals or as snacks. Hippeas chickpea snacks have then come up with Hippea snack that are gluten free, organic and a packet full of delightful snacks. The chickpea is not only nutritious for human beings but also the plant itself is great for the earth as it releases nitrogen as they grow in the soil.

Hippeas is a brand that has hit the millennial target market in a huge way. The puffs are delicious and at the same healthy, which is a huge plus for the millennial who are always obsessed about their weight and what they eat. Moreover, the company has done an excellent job in marketing the product to the millennial. The Hippeas’ slogan “Power To The PEAple” communicates the importance of peas in their diets. The product has thus hit hard the market and several companies are looking forward to serve the product into their food chains, such as Starbucks.

Hippeas come in six different flavors. All of which are inspired by the America’s Millennial eating habits. these flavors include: Happenin’ Hickory Far Out Fajita, Vegan White Cheddar, Pepper Power, Sriracha Sunshine and Maple Haze. These flavors are crunchy, full of protein and healthy snacks.

Livio Bisterzo is the founder and the chief executive officer at Green Park Brands. The Green Park Brands is a food company that aims at developing and launching healthy products to their customers and at the same time ensuring that they leave a positive impact to the environment and society as whole. Mr. Livio Bisterzo is of an Italian origin, has worked with so many companies in the food industries, where he gathered as much skills and knowledge as he possibly can to start his own company in 2015.

Under Livio Bisterzo’s leadership and the desire to do right by the people and the environment he decided to start the Hippeas Chickpea snack which spoke to the people and to the environment as well. He uses his creativity and an extensive research to understand his target market and come up with products that will be appreciated and that will become a global trend. When asked why peas he tells Forbes that he wanted a product that would be loved by the people for its superiority and also that which will have a positive impact on the environment.

Related: Gluten Free Snack Aded to Starbuck’s Grab and Go Options



Makari Is A Leader For Skin Whitening

What Is Makari?

Makari is a skin care company that is exclusively dedicated to providing skin care products for ethnic and colored people. The founder of Makari believed that this is an under served part of the beauty market. They set out of to create products that are especially tailored to enhance ethnic skin types.

Another reason behind the founding of Makari was that most skin whitening creams created contained harmful chemicals that could have serious side effects. Makari set out to be a safe and all natual alternative for skin whitening for those with a darker ethnic complexion. The company also focuses on using all natural products that will gently lighten skin, without the negative side effects of controversial products such as hydroquinone.

What Are Some Of Makari’s Skin Whitening Products Available Right Now?

Makari has a special exfoliating and skin whitening soap. It sells for about $14 per bar and is gentle enough to be used for all skin types, including dry and combination skin. The whitening and exfoliating soap from Makari contains all natural ingredients such as apricot seed, mulberry extract and sodium chloride to gently lighten and exfoliate the skin while not drying it out.

Another skin whitening product from is the body beautifying whitening milk. It retails for about $48 dollars for a single bottle or about $85 dollars for a two pack. The body beautifying whitening milk will moisturize the skin and lighten its tone with daily use. It contains natural ingredients such as licorice and hawthorne extract and carrot oil for moisturizing and lightening.


Bruce Levenson Is Now Trying To Win A Big Settlement

Bruce Levenson was a part of some big NBA battles as owner of the Atlanta Hawks, and now he’s fighting a big one himself in court. He, along with Atlanta Hawks Basketball & Entertainment are suing their former insurance company, AIG for bad faith in honoring an insurance claim. Levenson and AHBE had sold (see, the Atlanta Hawks shares last year to Tony Ressler and company, and AHBE filed a claim with AIG regarding paying out the remainder of then General Manager Danny Ferry’s contract. That case has been ongoing, and AIG refused to offer any payouts, so Levenson and AHBE want damage relief and payment for court costs.

Bruce Levenson purchased the Atlanta Hawks in 2004, a deal that included their current arena and also included a large steak in the NHL’s Atlanta Thrashers. Prior to owning the Hawks, Levenson founded several businesses and has been a chairman on several non-profit groups. In 1977 after graduating from Washington University, Levenson and his friend Ed Peskowitz started a publication business originating with Oil Express, a newsletter about oil industry trends. According to, that soon led to other industry newsletters, and they became the owners of Unified Communications Group. This company started up TechTarget some years later, and also owns the renowned gas price app, GasBuddy.

As a philanthropist, Levenson supports many educational and fine arts endeavors. He’s helped raise scholarship funds for inner city children through organizations like Hoop Dreams Foundation. He’s given young people a chance to learn the lessons of the Holocaust at the museum in Washington through the “Bringing the Lessons Home” program he sponsors there. Levenson also supports pro-Israel activists such as the SEED Foundation, Birthright Israel and BBYO. He’s campaigned against hate speech and bigotry and helped the Anti-Defamation League run the Concert Against Hate event this last year. Read more about Levenson’s philanthropic works on


How Is Fabletics Using Amazon’s Selling Techniques?

Fabletics and Amazon are quite similar in their approach to sales. They both use a technique known as reverse-showrooming that offers product previews to customers before the items are found in a brick-and-mortar store, and the tactic is catching on around the world. There are several different ways that Fabletics will benefit from such a program, and this article explains how the company will expand its business using a time-tested sales method.


#1: How Is The Showroom Reversed?


Amazon did not start with physical stores to carry its merchandise, and every product is seen in pictures on a website. The company built its business by selling online for less, and they are moving into the physical store market as Fabletics wishes to. Fabletics sells clothing to women online, and they will soon have 100 stores open in America for customers. Every current customer knows the brand from pictures online, and they are coming to the store to see more.


#2: How Will Fabletics Capitalize?


The Fabletics brand will improve its sales using their stores, and each new store allows women to try their clothes on after taking a look. They do not try on clothes online, and they have come to the store knowing they enjoy and appreciate the Fabletics brand. Women who are most interested in the brand are more likely to visit the store because they know what they are getting into.


#3: What About New Customers?


New customers of the brand turn up in the store knowing their friends love Fabletics. Their friends wear slimming and fitted clothing from Fabletics they rave about, and they turn up in the stores looking for the same experience their friends get. Each woman who wishes to have a similar experience in the store will find what she needs when perusing or trying on in the store. The store becomes the place where she falls in love with Fabletics, and she knew about it long before she visited the store.


#4: What Is Fabletics All About?


Fabletics creates fitted clothing for women to use for casual purposes. A trip to the gym or around town is quite simple when women are wearing Fabletics clothing, and each new piece is designed to help women feel beautiful in a new setting. They may wear light clothing for the gym, or they may bundle up in something made for winter sports. The catalog includes alluring swimwear, and there is a section for athletic swimsuits. The company wants women comfortable, organized and less stressed, and they achieve this with beautiful clothes that fit.


The Fabletics brand stands for passion and innovation. Kate Hudson stars in her own commercials for the brand, helps design the clothes and wears the clothes herself in public. She has built a brand that will use the finest of sales techniques, and they will continue with reverse-showrooming to combat companies like Amazon. Teaching women of the clothes before they come to a new store ensures brand loyalty for every woman who wishes to be comfortable.

Adam Goldenberg Takes on Online Clothing Stores for Women

Adam Goldenberg has become a force in the fashion industry. He has managed to rise above the challenges that have been placed on a lot of entrepreneurs that have been working in the fashion world. The majority of people that are trying to venture into the business world are following the same old cookie cutter plans. What Adam Goldenberg has managed to do is create a whole new subscription business with Fabletics and Just Fab. This is an awesome business idea, but a lot of people thought that Adam Goldenberg was talking too much of a risk. Adam and his partner Don has shown that this risk could pay off.

What Adam Goldenberg has done is make sure that a lot of people were interested in getting clothes that could be shipped on a regular basis. This was something that many other executives had not thought about before, but this would prove to be a very quick way to acquire revenue. It is much easier to obtain revenue quickly when customers are making the decision to buy clothes without even going to the website. This is what the subscription services represent. Some customers have even signed up for subscriptions where they send clothes to friends or family members on a regular basis.

Read more:
JustFab raises $85M at what sources say is a $1B valuation
JustFab becomes TechStyle Fashion Group

The brands that have been created by Adam Goldenberg represent a large line of clothing items that are exclusively for women. This is something that a lot of women appreciate. It allows them to shop on a site where they don’t have to select filters for garments for women. The whole website is dedicated to them. This may cut out a large portion of the demographics, but this exclusivity makes more women flock to these sites.

Adam Goldenberg is no stranger to the e-commerce and social media world. He put time in at MySpace long before Facebook came along. He knows the value of social media, and he knows how customers build their interests based on the recommendations of others. That is why Adam Goldenberg has been so hyped about the social media buzz that is happening with his companies. He knows where all of this can take him.

There are lots of people that hear about Adam Goldenberg and his companies through social media. This is the way that many people get into the habit of discovering most things. Goldenberg knows that this social media buzz is important.

Check Adam Goldenberg on LA Times
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How EOS Took Over The Lip Balm Industry

Everyone has seen the cute and colorful little balls of lip balm at the checkout lanes. EOS lip balm seemed to pop up overnight and out of nowhere to become a top seller in the lip balm game, but how did they get there?

Originally, lip balm was something thought to be medicinal or clinical. A boring tube was all that was offered and few flavors existed. Just seven years ago, that all changed with EOS began to pop up in stores everywhere. The company deliberately didn’t build up much information about their product, instead focusing their small start up on creating and distributing the product.

The biggest selling point EOS had was their unique packaging. Most lip balm came in tubes, though a few were in small tubs but the overall reviews were poor because people didn’t feel like dipping fingers in to rub on lips over and over was unhygienic. Through research, EOS found mostly women used lip balms so they brainstormed to come up with a new packaging that would appeal to their target audience. Their orb idea hit all five senses. The soft round package felt nice in the hand, the colors caught attention, the smells were new and lovely, it had a wonderful taste, and made a satisfying clicking sound when the orb was closed.

They met with buyers for drug stores and spent time trying to find someone who would give them some shelf space. It wasn’t easy at first, but a female buyer at Walgreens loved the product and she gave them their first account. After the success there, the product quickly gained accounts with Walmart, eBay and Target.

EOS moved on to try to create a buzz for their product. They sent samples to beauty bloggers who tried and discussed the product on forums like YouTube, Facebook (, and Instagram. A few celebrities agreed to help get the word out and soon Miley Cyrus and Britney Spears featured the product in their videos, EOS became the headline sponsor for a Demi Lovato world tour, and Taylor Swift quickly became the Asian spokesperson for the product.

Finally, EOS also partnered with Keds to create shoes that matched lip balm tubes. They also created a limited holiday edition with designer Rachel Roy, and a Disney edition that sold on eBay for hundreds of dollars.

All the hard work paid off for EOS. They are now a leader in their field and are considered a household product. People often say imitation is the most sincere form of flattery. If that is true, EOS is at the top of their game with companies like Blistex and Revo making orbs similar to their products. A more detailed and in depth history of EOS can be found here. For more info, visit


Brian Bonar’s cuisine investment at Bellamy’s

Brian Bonar is a Scottish mogul who started a restaurant in North Country going by the name Bellamy. San Diego has the best cooks in the country, and Bonar made sure he got the most qualified staff for his restaurant. He searched for them from some of his favorite restaurants including El Bizcocho at Rancho Bernardo Inn.

The restaurant had already announced the workforce turnover which was a nice step if you can Brian Bonar. He gladly employed them in his new restaurant, and this move landed the Bellamy to front-of-the-house man Trevor Da Costa. Among the staff was Mike Reidy, a young cook who was to serve as an executive chef.

Near the Bonar’s restaurant was the Ranch at Bandy Canyon which was holding a big piece of the restaurant Mini-empire. With the green 144 acre land, Bonar intended to make it a four-star event area with a signature eatery of which he would require a marquee chef.

Ponsaty was one of the best chefs in town serving as a Master Chef of France at Escondido and Brian Bonar went for him. It was a great step to have him at Bellamy’s which would qualify it a signature restaurant.

Significant changes are expected to show at Bellamy’s__ talk of corn soups blended with cream, Parsley-cream risotto with poached salmom, crunchy with sea salt, and more other cuisines. Let’s just say that at Bellamy’s you get what you want including the millie-feille that you rarely find in other bistros.

Ponsaty and Reidy were just good and creative in their cooking where they just put the correct pucker through the fatty proteins. They are both not timid with the guiltier treats from France.

At Bellamy’s the chefs ensure that their customers enjoy a whole change of experience when it comes to what they eat. Kyle who is one of the servers explains all the dishes at the restaurant with a lot of professionalism. He also directs them on how to eat a composed dessert without sounding annoying. He is the kind of a person anyone would like to talk to again after meeting him once.

Apart from having the most polite staff, Bellamy serves the finest food in San Diego cooked by skilled chefs, served and explained by knowledgeable service team.

About Brian Bonar

Brian Bonar is one of the experienced financial experts and a business mogul as well. He graduated from Strathclyde University with a BSc in Mechanical Engineering and Stafford University with Master’s in Business Administration as well as Ph.D. in international business development from the same institution.

Bonar started his career as a procurement manager at IBM in 1969. He has worked in several companies holding executive positions including Dalrada Financial Services Trucept and Bezier among others. Earning great experience, he was to build a booming restaurant in San Diego, Bellamy’s. He was recognized in 2010 as the Who’s Executive of the year.

Bruce Levenson’s Career and Philanthropy Focused Mind

Bruce Levenson is a widely known businessman, with his most notable endeavor according to ESPN being owner of the Atlanta Hawks. He was born in Maryland, and raised throughout Washington DC. After his basic education, Bruce went on to attend Washington University, where he majored in Journalism, which he later took to a career, moving back to Washington DC to become a journalist. Bruce was also studying at the University in Washington DC at the same time to earn his law degree.

Levenson actually became a prominent writer, getting published in many well known journals and papers, including the Washington Star. It wasn’t long before Bruce managed to start up his own business while doing journalism, which he did with one of his buddies, Ed Peskowitz. Together, they created the company, United Communications Group, which started out in a small apartment. In the beginning, they started out releasing papers that documents oil industry events, which became known as Oil Express.

This company grew steadily and built partnerships with other companies, eventually pulling in other newspapers as its own over the years. The founders even released an online search database that showed real time prices for oil trading. Which was great for the industry and oil services. Today, United Communications Group is privately owned and is focused on providing information to many important industries, such as energy, technology, healthcare, telecommunications, and more. They even have a mobile app for their customers to use known as Gas Buddy, which shows the lowest gas prices in any given region.

Along with his successful positions in sports and writing, Bruce has also served as a board member for TechTarget, a company dedicated to supplying large IT companies. He served on this companies board for more than a decade before taking his leave, and today, he is actively involved in many philanthropic efforts, contributing to charities and organizations that better the global community for everyone.


Town Residential Rectifies Problems To Help You Find A Home

I decided to make the move to New York City, but I didn’t have enough time to start my search to look for a new home. I wasn’t willing to settle for just any home, especially since I knew I could afford any home that I wanted. I was willing to lease out a home until I could find something that I wanted to buy, and eventually, it was Town Residential that helped me out.


I have several small businesses of my own, and one business brought in such a major client that it will make me a millionaire several times over by the end of the year, so I needed to move to New York City within the next couple months. I looked around and found a company called Town Residential. I chose Town Residential for several reasons, and it’s not just because of the fact that they could do all the work to find me a home.


When I called Town Residential and told them my issue, they put together transportation for me as well as air travel, just so I could get to New York City and see some of the homes that they had available. In the meantime, I’ve been checking out their website, and I can’t believe some of these homes. I believe that I’ll end up buying a home instead of leasing one, especially since they have such unique homes that are absolutely gorgeous. My Town Residential agent never hesitated to call me, and they always kept me on top of things.


My plane leaves within a few weeks, and if everything works out right, then I’ll be able to find my home and move in by the time period I had set for myself. I’ve never worked with a real estate agency that was so in tune with their customer’s needs, but Town Residential is definitely a different type of agency with their extensive NYC properties. I have worked very closely with my real estate agent, so I look forward to meeting her when I get to New York City soon.

Celebrity Publicist’s Top 4 Online Reputation Management Strategies

Powerful and highly famous political leaders, music stars, and business tycoons know that their careers and fame depend on keeping their reputations clean. The social media has affected the way people live, and high reputations can be ruined within minutes of negative publicity. That’s why celebrities have to employ experts in online reputation management to manage their names online.

One such expert is Jonathan Hay, who has managed several celebrities like artist Rihanna for her first single album “Pon de Replay. This job puts him at the center of attention where his own competitors and the client’s competitors try to bring him down.

The following are the four important online reputation management strategies as shared by the experienced celebrity publicist Jonathan Hay:

  1. Be Bold with your statements

Provided you’re i a competitive business enterprise, boldness is the way to keep away scammers and online attackers. It doesn’t pay to be a chicken, and successful artists have remained relevant even through scandals and endless allegations from the internet.

For Hay, being bold means coming clean on every controversial publicity, and getting media attention for his clients. He for example admitted creating the Jay-Z and Rihanna rumor in 2005 that gained press publicity for Rihanna’s single release “Pon de Replay.”

  1. Actively look out for brand/identity attacks

You should monitor your brand for early detection of any attacks and thwart them from the initial stages. It’s much easier to end online reputation crisis when they begin than a full-blown crisis. You may opt to set up an automatic brand or identity monitor on Google or any other browser to alert you of any mention of your brand.

  1. Identify the source of your attacks

Begin by identifying the sources of the offending online attacks and cut off the crisis from its roots. The best approach would be to settle issues with them amicably or file a lawsuit.

  1. Plan a defense strategy

You want to quickly formulate a plan to salvage your brand’s reputation before the damage affects your profit levels. That may involve educating your marketing teams and strategizing on how to recover and repair your identity. According to Jacob Hagberg, the founder of Orange Fox, you can organize a new event for your business to shine the spotlight on and shield the media attention from the issue.